B Corporation certification (“B Corp Certification”) is a private, third-party certification standard for companies that meet certain social and environmental performance standards as well as transparency and accountability principles. It is issued to for-profit companies by B Lab, a global non-profit organization. It must undergo an assessment review process and provide supporting documentation to be certified. The assessment covers the entire operation of a company and measures the positive impact of the company in areas of governance, workers, community, the environment, (e.g. energy efficiency, employee benefits, corporate transparency, etc.) as well as the product or service the company provides. Certification also requires companies to integrate their stakeholder commitments into the company governing documents. The main benefit to B Corp certification is branding. In an era of “green-washing” the B Corp certification acts as a label that helps consumers identify companies that are more trustworthy because they have achieved third-party verified standards.