Financial Terms Glossary
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  1. To purchase an asset in exchange for currency or other form of payment, such as securities or services.
  2. A recommendation to purchase a specific security. A buy rating from a research company or an analyst is a recommendation to purchase the security based on the implication that the security is undervalued. The opposite of a buy rating is a sell rating, which is a recommendation to sell a security if held and avoid purchasing it if not held.

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